Guided by Values, Driven by Innovation
Since 1952
Our Legacy
Founded on July 1st, 1952, as Saraf Brothers in Kalimpong, we began with humble roots as general merchants trading along the ancient Silk Route. Guided by the vision, passion, and determination of three brothers, the group transformed into a global enterprise spanning diverse industries, including international trade, real estate, warehousing, tea, hospitality, textiles, and non-ferrous metals.
Today, as part of the Deepak Saraf Group, SarafCorp continues its journey of excellence, blending a rich heritage with cutting-edge innovation and a forward-thinking approach to business.
Our Brands
Live better, longer
A discovery and decision-making platform for wellness. Serving customers across 14 countries.
Visit Zotezo
A tale of luxury
A bespoke couture brand crafting artisanal ethnic women’s wear, designed to transcend time and be cherished for generations.
Visit House of Ksara
Be one with style
An exclusive event bringing together the crème de la crème of fashion and lifestyle in Kolkata.
Visit Cherry Orchard
Belong together
An asset management company enabling fractional ownership of ultra-luxury properties worldwide.
Visit Svazer
Redefining luxury living
Your gateway to discovering and experiencing the finest luxury villas and apartments for purchase or rent.
Visit Luxury LifeSpaces
Astrology reimagined
An AI-powered astrology platform providing personalized and meaningful insights.
Visit Astro Power
Our Guiding Principles
At SarafCorp, our journey is defined by a steadfast commitment to excellence and progress. We are driven by:
Innovation & Transformation
Leveraging cutting-edge technology to create customer-centric, forward-thinking enterprises
Agile Teams & Scalable Growth
Cultivating businesses with exponential potential—starting small, thinking big, and scaling with purpose
Sustainability & Responsibility
Establishing eco-conscious, clean enterprises rooted in ethical practices to shape a better, sustainable future
Empowerment & Collaboration
Fostering a culture where individuals and teams flourish, unlocking their potential for shared success
Contact Us
For inquiries, partnerships, or more information about our brands, please reach out to us at:
Email: admin@sarafcorp.com